A search term is a single word or multiple words (search phrase), a user types into the search box of a search engine. Search engines such as Google, interpret the search terms to understand the intent of the user and return the most relevant results.

Search terms are the exact words or phrases users enter into search engines when they are looking for information, products, or services online. Think of the last thing you Googled. That was a search term. That’s because a search term is anything you type into a search engine. Really—anything.

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine, such as Google. A search term often contains (or is itself) a keyword: a word or phrase search marketers bid on in their search campaigns and try to rank for in the organic search results.

A search term (or search query) is a word or set of words that a person enters on a search engine like Google to generate specific results.

A search term is what users key into a search engine when they want to find something specific. A search term can be a single keyword or a combination of words, e.g. “dentist” or “dentist Boston implant”.